JoAnn Moore

Award-Winning Luxury Wedding Planner

Luxury Wedding, Design, and Event Planner

I wasn’t always an award-winning Nevada and Colorado luxury wedding planner and events specialist. There was a creative path that I took to get me to where I am today being a luxury wedding planner, I wasn’t always planning full-service weddings and events. When I was a young girl, I was told: “when opportunity knocks, open the door.” With successes as a young track runner and gymnast and with my passion and talent for dancing, I grabbed hold of the creativity in body movement and I did it all, including – ballet, tap, and jazz. I was given the opportunity to teach dance to children which lasted twenty-six years. Dancing allowed me to expand my creativity by designing elegant and dramatic costumes and producing over the top shows. I received many accolades from my peers, my students, and their parents for my genius of thinking outside the box. Even after a great performance, my imagination soared, thinking of ways I can make my productions even grander and elaborate.

Out of a desire to help others, I entered the medical field and worked as a Respiratory Therapist in Cardiopulmonary for twenty years, all while still teaching dance. I enjoyed my work and the challenges that came with it. I volunteered at the local Senior Center, teaching and helping senior citizens with ways to stay strong and active by moving to the music.

My jump into the event world started by volunteering for local community events, local productions, festivals, and other events. I was hired to assist with moving the Town of Vail’s annual Fourth of July Parade from average to extraordinary, being asked to return year after year for 29 years. The now-famous parade is the most popular event in the community. During all of these amazing opportunities from planning, designing and organizing elaborate events, I was privileged to work with a variety of organizations. A local producer of an event I assisted with asked me to plan her son’s wedding because she noticed my “organization skills, imagination, and an eye for details” like no one she had ever worked with. I eagerly embraced this challenge without hesitation. Once I found my true passion and drive for planning elite weddings and events, I never looked back!

I found that I have an extraordinary drive to constantly be challenged. My drive originated from my upbringing that developed my “true grit–fireball” approach to challenges. My father was very old school and had low expectations for me, emanating from a misinterpretation of women’s roles in general. He believed a woman’s role should not include a career nor include independence or success. This was a condition I could not accept, and I always pushed the envelope. To frame this challenge positively, my father’s archaic beliefs helped challenge me to excel at what I believe to be “my own way” to a good life, which then manifested in a great blessing when I discovered my passion for providing luxury wedding planning services. Transitioning from working with “sick hearts” in the medical field to “lovesick hearts” as a professional, luxury wedding planner was an epiphany and the best leap of faith I ever took.

Now, surpassing thirty years of being a luxury wedding planner in Colorado and Lake Tahoe, CA and planning full-service elite weddings for couples whose love stories move me to tears, I continue to strive for excellence and uniqueness by creating the most amazing “happily-ever-after” for my clients. Aside from wedding and honeymoon planning, I also plan social festivities, birthday and anniversary celebrations, as well as corporate gatherings.

I’m a proud mother of five children, and wife to my fire chief husband who is my biggest supporter and inspiration. My family has always encouraged me on my journey to fulfilling my passion for creativity in the full service and luxury wedding, design, and event planning world.


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